Every year, the Gauder Fest - Austria's biggest spring and traditional-costume festival - takes place on the first weekend in May, featuring a whole series of different attractions. The festival officially begins with the ceremonial tapping of the beer keg and the so-called "Gambrinus" speech. The highlight of the Gauder Fest is the traditional procession on Gauder Sunday that includes heritage groups and musicians sporting colourful folk costumes, historic coaches and floats, horse- and ox-drawn carriages. Over the years, this has developed into the biggest event of its kind in all of Austria.
The Gauder Fest as we know it today was born from the tradition of the great Alpine church fairs that existed in previous days in all the bigger villages. One of the biggest and most popular was the Gauder Fair in Zell am Ziller on the first May weekend. After the long, hard Alpine winters, the farmers and merchants came from Salzburg, the South Tyrol in Italy, and of course from all over the Tyrol.
As far back as the year 1428, Venetian merchants who traded with the Zillertal mentioned the Zell fair and market. Even back then, the local brewery, known today as "Zillertal Bier", was connected very closely to the festival: on the first May weekend, the master brewer opened the doors and gates of the Gauder estate. So the name "Gauder" stems from the farm "Gauderlehen", on whose premises the festival was originally held. This Gauderlehen, which belongs to Zillertal Bier, is situated at the eastern edge of Zell. In 1861, a special "Gauder House" was built and cleared every year for the festival visitors. The tradtion of holding the festial on the "Gauderlehen", was kept up until 1950. Since then, the festival takes place in the village centre.